Job Requisition ID #25WD86608
Position Overview
As a Senior Manager, AECO Audience Marketing, at Autodesk, you will be responsible for developing and executing comprehensive marketing strategies aimed at engaging and growing key audience segments. In this role, you will leverage data-driven insights to set overall strategy and create targeted marketing plans that drive customer acquisition, retention, and overall brand loyalty. In addition, you will also lead a team of marketing professionals, collaborate with cross-functional teams, and ensure that all marketing initiatives align with Autodesk’s strategic goals.
Responsibilities
Lead and manage a high performing audience marketing team. Provide guidance, mentorship, and support to team members to ensure they achieve their individual and team goals.
Develop and implement comprehensive marketing strategies tailored to specific customer segments, aligning with overall marketing and business objectives.
Create detailed customer personas to guide marketing strategies and ensure messaging resonates with target audiences.
Plan, execute, and manage marketing campaigns to drive awareness, engagement, and adoption among target audiences.
Develop and manage programs to engage with target audiences, including webinars, events, and community forums.
Minimum Qualifications
Proven experience in audience marketing, preferably within the SaaS sector, with a focus on audience segmentation, targeting, and engagement.
Proven ability to hire, manage, and inspire a high performing team with the ability to create a positive and inclusive work environment.
Expertise in developing and executing successful marketing strategies targeted at specific customer segments.
Expertise with market segmentation, customer personas, and audience marketing principles.
Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Marketo, Salesforce).
Proven experience in a managerial or senior role, leading marketing teams and projects.
Extensive experience in planning, executing, and optimizing marketing campaigns across multiple channels (digital, social, email, etc.).
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