Job Description

1-800-FLOWERS.COM, Inc., a leading provider of gourmet food and floral gifts, is seeking an Associate Manager of Enterprise SEO to support organic search efforts across brands like Harry & David, Cheryl’s Cookies, Wolferman’s, 1-800-Baskets, Fruit Bouquets, and Shari’s Berries, along with emerging brands and corporate initiatives.

Reporting to the Sr. Director of Enterprise SEO, this role involves translating business goals into effective SEO strategies. In a fast-paced, multi-brand environment, the Associate Manager will leverage expertise and analytics to confidently recommend impactful SEO solutions.

Essential Duties and Responsibilites

Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Utilize SEO methods to increase the campaigns visibility on major search engines to meet or exceed company goals.
• Ranking & Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings.
• Set KPI benchmarking and reporting for organic search optimization efforts. Candidate should also have awareness of different search engines as well as personalized and local search.
• Analysis of Natural Search Metrics: The Associate Manager will get to use their analytical skills to report natural search numbers across different analytical platforms. A weekly and monthly report is required.
• SEO Strategy Expert with Effective Execution: Apply the best content strategies from a natural search perspective to clearly indicate to the user and the search engine bots what our pages are about. This would include optimization of on-page and off-page copy, as well as image, video, social, and local initiatives.
• In-Depth Competitor Analysis: Analyze an extremely competitive marketplace and take note of e-commerce trends in the space.
• Define SEO requirements in a product management capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings.
• Create and develop link building strategies.
• Analyze and translate quantitative and qualitative data from web analytics tool (including Google Analytics) into actionable SEO plan.
• Optimize site architecture, optimizing URL rewrites and HTML tags, and developing alternate directories.
• Serve as internal search expert, facilitating communication between internal marketing and merchandising teams, to ensure best practices are shared and leveraged by the company.
• Manage outside vendors to audit, recommend, and advise on best practices and continual improvement
• Research and develop SEO best practices to identify new market opportunities, new link partnerships with sites in the Gifting/CPG space and identify a robust SEO keyword list.
• Manage deliverables, reporting, strategy implementation and all direct communications with internal departments including IT, Merchandising, Web, Site Analytics, and the Senior Leadership team.
• Other duties as assigned

Education and Experience

• Bachelor's degree, preferably in Marketing or Computer Science/ Engineering or similar technical discipline or relevant work experience.
• 3 to 5 years SEO work experience at an industry leading ecommerce site or agency.
• Experience in business analysis and reporting is required.
• The candidate should be an assertive, collaborative team player who works well with the Sr. Director of Enterprise SEO, internal teams, and external agencies on natural search efforts.
• Advanced skills in Microsoft Excel are required.
• Strong knowledge of search engine algorithms and ranking strategies.
• Track record of successfully implementing SEO strategies with a goal of driving traffic & revenue.
• Detailed knowledge of Google Analytics, Google Search Console, Bing Webmaster tools and their use to direct SEO analysis.
• Knowledge of HTML, CSS, JS, and 3rd party tools such as BrightEdge, Screaming Frog, SEMRush, OnCrawl etc.
• Familiarity with JIRA or similar project management tools for tracking tasks and collaboration.
• Familiarity with ChatGPT, Gemini, Perplexity, and other LLM chatbots for research, content ideation, and workflow efficiency.
• Creative Go-Getter in a Fast-Paced working environment: The Associate Manager should be a quick learner who can hit the ground running in a fast-paced working environment.
• The Associate Manager should possess a good understanding of usability and online shopping behavior as our customers and online users are our number one priority.
• Candidate should be obsessed with good grammar, clear communication and should be familiar with SEO copywriting.

The expected salary range for this position is $65,000- $75,000. The actual compensation will be determined by experience and other factors permitted by the law.

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