Job Description
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
WHAT WE EXPECT OF YOU
SUMMARY
The National Hockey League is seeking a highly skilled and experienced data professional to lead the League’s social media analytical efforts. Social media metrics are a key driver to better understand the interests of hockey fans. The Manager will focus on social listening, as well as the measurement and analysis of both owned and non-owned accounts. The Manager will play a key role in shaping the NHL’s social media strategy through quantitative analysis, qualitative observations, and awareness of industry trends and best practices.
To succeed in this role, the Manager must be able to operate effectively across business units, work in a collaborative manner, have excellent communication skills and be driven by curiosity. This role will report into the Chief Marketing Officer’s business unit and will collaborate with the VP, Social Media; Senior Director, Digital & Social Analytics; Senior Manager, Digital Analytics and others to ensure high output quality and to prioritize various business needs.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead NHL’s analysis around all social media metrics
Develop automated dashboards and deliverables for several different audiences including C-level, NHL social media team, and NHL Clubs
Demonstrate data-driven storytelling skills – create and deliver compelling presentations with outstanding visuals to high level stakeholders
Translate technical aspects of analysis and metrics into actionable insights
Maintain a deep knowledge of new and emerging platforms across the social media space
Understand social media usage trends, behavior, new platforms, methodology updates, metrics definitions, and the shifting metrics of existing platforms
QUALIFICATIONS
Knowledge Areas/Experience
Required
5+ years of social media analytics, reporting and storytelling experience
Advanced level of expertise with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Videocites, etc.)
Strong proficiency using data visualization tools (Tableau, Looker, Power BI, Qlik, etc.)
Strong proficiency using Microsoft Excel
Experience and comfort working independently and managing multiple projects in a fast-paced environment
Preferred
Familiarity with CMS tools is a plus
Familiarity with Adobe Analytics and Google Analytics is a plus
Experience negotiating contracts with vendors is a plus
Required Skills
Ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines
Comfort with working in cross-functional teams and collaborating with non-technical stakeholders
Ability to handle large data sets and provide strategic analysis
Strong analytical and problem-solving skills with a keen attention to detail
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
COMPENSATION AND BENEFITS
SALARY RANGE: $80-85K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
APPLICATION INSTRUCTIONS: When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity; however, only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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