Job Description

Abacus Solutions Group is recruiting for a Part-Time Digital Marketing Specialist. This is a long-term contract role, based out of Allentown, PA. This role is hybrid. This position will be supporting the digital marketing initiatives with a concentration in paid media.

Responsibilities:

• Taking direction from the Digital Engagement Specialist, play an active role in launching and managing paid social campaigns throughout each stage of the campaign life cycle, from pre- to post-launch, inclusive of:
• Strategic Planning: Support strategic planning sessions and internal and external partner meetings.
• Project management/Operational Excellence: Managing day to day operations and processes of assigned campaigns.
• Creative Development: Partnering with stakeholders (marketing managers, design team) to develop creative concepts for paid social ad unit types and then executing builds against them.
• Quality Assurance: Developing and maintaining a campaign QA process to ensure accurate execution, optimization, and performance tracking.
• Budget management: monitoring budget pacing across campaigns and managing budget reallocations.
• Campaign performance: Analyzing campaign performance and tracking, monitoring, and optimizing campaign performance against key KPIs.
• Reporting: Delivering actional analytics reports and insights to internal stakeholders.
• Collaborate with internal stakeholders to create and implement measurement and tracking tools including tracking URLs for digital media placement and data collection streams.
• Work with Digital Engagement Specialist to gather and traffic out CRM Lead Generation campaign creative assets (text, imagery/video) and media tracking elements including tracking URLs, campaign names, etc. to agency partners.
• Perform competitive landscape analysis, audience research, and other market research, as needed.
• Troubleshoot, problem solve and find creative solutions to Digital Media Campaign stakeholders' needs, as needed.

Qualifications:

• Minimum of 2 years’ experience managing paid media campaigns, with an emphasis on paid social
• Proficient in building, launching, and optimizing paid social media campaigns in Facebook Ads Manager.
• Proficient with Microsoft Excel, including advanced functions and pivot table analysis.
• Self-starter with ability to problem solve and work with minimal guidance.
• Ability to handle multiple projects and produce excellent work under tight deadlines.
• Ability to be flexible and adapt to change.
• Strong project management skills.
• Excellent communication skills.

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